Website-SetUp-Playbook

What's inside the Playbook

Install WordPress

This is the foundation for any WordPress website, and it's important to get it set up correctly. You can use the software from WordPress.org, although there are also options from hosting providers like GoDaddy or WP Engine that make installation easier.

Choose a Theme

Themes help to make your website look good and are essential for giving visitors a good impression of your business. Take some time to pick one that fits your needs and complements your branding.

Set Up Your Pages

Create all the pages you need for your website, such as About, Contact and Terms & Conditions. You can also add specific pages for products or services, if relevant.

Write Content

Content is key for any website. Start with blog posts and pages, but also think about adding multimedia content likes images and videos. Make sure everything you add is relevant and adds value for your visitors.

Optimize Your Site

Optimizing your site will make sure it loads quickly and search engines can easily crawl and understand your content. This includes speed optimization, setting up a sitemap, adding meta tags and more.

Drive Traffic

You need to direct people to your website in order to generate leads or sales. This can include SEO, PPC advertising or social media campaigns among other options.

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